CNH Industrial believes that safety is fundamental and that it is crucial to use state-of-the-art technology to produce safety systems that protect drivers, other road users, vehicles, and cargo. The Company’s focus goes beyond the safe use of products (see also page 208), extending to initiatives that actively help people to behave safely on the roads, sharing knowledge of best practices and helping to prevent accidents or dangerous situations that might provoke them.
Action for Road Safety
For the second year, CNH Industrial (through its brands Case Construction Equipment, Iveco, Iveco Bus, and New Holland Agriculture) supported the Action for Road Safety campaign, promoted by Fédération Internationale de l’Automobile (FIA). The campaign, which falls within the scope of the United Nations’ Decade Action for Road Safety program, aims to prevent five million road fatalities by 2020, and at encouraging safe road behaviors among drivers.
The campaign focuses on ten Golden Rules, a list of essential safe driving behaviors, which are also circulated to employees through the Corporate Intranet (see also page 88).
CNH Industrial continues to endorse a common road safety message together with the FIA, through events and initiatives such as the FIA World Touring Car Championship (WTCC), the premier championship reserved for touring cars that draws more than five hundred million viewers worldwide. The Company’s involvement in the WTCC began with Iveco and New Holland Agriculture, the first manufacturers, respectively, of commercial vehicles and agricultural machinery to support the campaign; Iveco Bus and Case Construction Equipment adhered in 2014.
Through Facebook and other Internet sites, the initiative reached more than one million people, transforming the project into a powerful communication tool. In addition to the unusual presence of a corporate truck and tractor on the racetrack, the Company made its presence felt in the dedicated safety zone of the paddock area, where a personalized Iveco hospitality vehicle was used as a stage and meeting place to promote road safety for commercial vehicles and agricultural equipment.
The partnership between CNH Industrial and the FIA will continue in the coming years (see also page 34).
THE GOLDEN RULES
South African students often have to walk great distances to school, risking injuries from road accidents. The Safe Schools project, funded by Iveco together with other companies, aims at reducing child pedestrian injuries and deaths in South Africa through a variety of measures. These include improvements to roads based on the International Roads Assessment Programme star rating system2, establishing effective capacity within schools to educate students on road safety through training and road safety curriculum development, and working with the public sector to encourage long-term sustainable investment in road safety. The project, launched in May 2014, focused on three primary schools in Cape Town. On average, 82% of students at the three schools travel by foot every day. An effective initiative was implemented to protect the 1,150 children of Sivile Primary School, and the project will continue at the other two pilot schools.
Iveco has a long working relationship with Transaid, a non-governmental organization that supports local African communities by developing local transport solutions to offer them opportunities for economic growth.
Sub-Saharan Africa also has a high rate of accidents involving heavy vehicles due to dangerous driving behaviors: a combination of inadequate training, too many hours behind the wheel, insufficient vehicle maintenance, and poor road infrastructures traveled by increasing traffic volumes. In several African countries, Transaid endorses the Professional Driver Training project, to train professionals who, in return, train and qualify truck drivers. Specifically, in 2014, Iveco participated in this initiative in Tanzania and Zambia and provided concrete assistance by training 2,454 drivers, as well as 13 driver trainers.
Projeto Top Driver
In Brazil, Iveco has worked for years to transfer the driving skills it has acquired to drivers working for transportation companies, providing safe and accurate information about the vehicle. Indeed, correct braking and proper tiremaintenance enhance road safety, while increased driver awareness helps to reduce vehicle running costs and fuel consumption. The training courses, targeting corporate fleet drivers, consist of two parts: six hours of theory, and three to four days of practical driving. Since 2007, the project has already involved 75 companies.
Road safety awareness is also very high in Australia. Since 2008, Iveco has supported the Trans-Help Foundation, established to enhance safety and wellbeing in the transport industry. The brand has donated four Daily vans since the collaboration started, subsequently fitted out as fully functional Mobile Health and Support vehicles, and used on the Australian road network to provide health checks and offer advice to drivers and their families. The Foundation’s initiative is aimed at saving human life and preventing road accidents caused by health conditions that could impact driving ability.
Road Safety in India
In 2014, at the Noida plant (India), a dedicated test track for tractor driver training was set up so that routes no longer have to be shared with other vehicles within the plant. Defensive tractor driver training was provided to 136 hourly and salaried workers handling tractors as part of their jobs. The training consists of class room training, practical training (one full day), and advance training (one full day).
FREE CHECK-UPS FOR DRIVERS
As part of the FIA campaign Action for Road Safety, Iveco reconfirmed its commitment to promoting road safety with the Iveco Check Stop initiative, a free check-up on the health of both driver and vehicle. The project considers both the human factors that could lead to a road accident, and those arising from the interaction between infrastructure, driver, and vehicle, which may undermine preventive, active, and passive safety.
The initiative establishes dedicated service areas in which a special hospitality vehicle is parked, coupled to an Iveco Stralis Hi-Way, with a medical examination room set up inside. Drivers are offered a free and anonymous examination for sleep-related issues (such as excessive daytime tiredness, insomnia, or sleep apnea), performed by highly trained medical staff from the Università di Genova. In 2014, over 95 thousand drivers learned out about the initiative, either via the information campaign or by visiting the mobile units. Furthermore, Iveco Check Stop also offers a vehicle check-up, inspecting tire condition and vehicle lights, and offering free bulb replacements where needed. In 2014, 734 medical checks and 280 vehicle checks were performed in eight stop-offs throughout Italy.
(2) Star ratings are based on road inspection data and provide a simple and objective measure of a road’s built-in level of safety for vehicle occupants, motorcyclists, cyclists, and pedestrians. Five-star roads are the safest, while one-star roads are the least safe.